anthony dee-mah-shell
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Campbell's Chunky Soup

Campbell's Chunky Soup needed a new, modern campaign to follow up nearly two decades of Mama's Boys. 

We put a Chunky spin on fantasy football with NFL all-stars drafting teams of everyday guys.

A simple test would determine visitors Everyman-All Star position. They would then be drafted by one of our 6 NFL players for chances to win NFL prizes, memorabilia and Super Bowl tickets throughout the season.

CREDITS

CCO- Leslie Sims

CD- Rob Rooney

AD- Hans Schenck

CW- Anthony DiMichele