Anthony DiMichele
anthony dee-mah-shell
navy-forged-sea-PAGE-2017.jpg

US Navy

The US Navy--the world's largest military force--needed a fresh campaign platform to inspire future recruits, build a strong brand story and enhance internal pride.

Previous campaigns (like "Accelerate Your Life") had inconsistent brand messaging and meant little to active duty sailors, their families and veterans.

Our new platform--Forged By The Sea--captures the transformative power of the sea and the Navy on its sailors.

CREDITS

CCO- Leslie Sims

ECD- Ryan Blum

Sr AD- Hans Schenck, Kolby Osborne, Sarah Greenlee

Sr CW- Anthony DiMichele, Megan Lee

PROD- Mathieu Shrontz